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I choose the 4.2 "Smile.io" app.  The criteria I used to select the app was pretty straight forward: Basic straightforward reward features Number of reviews and review average It seems a lot of merchants are extracting value out of the app. It looks like a great first step to understanding the loyalty dimention. 

I created a new product page with different variants of the product in the pictures. Since I said explicitly to display multiple products but not variants, what I did is upload only images with variants of the product. No other detail was added to this point; price, collection, weight, etc.   

This is a sandbox store that sells clothes made by independent shops.Is targeted for people who care about the world around them, the environment, and overall value freedom above most things. I browsed through the free themes to get a very minimalistic theme. Hence, I selected the "Minimal" theme. This store should display beautiful vibrant photos. We want the clients to be drawn to the photos and reduce distraction elsewhere.  So it will have very simple navigation, very clear CTAs and eliminate any visual clutter. I made very subtle changes: Wide layout to use the screen real-state to display pictures...